The Sowetan newspaper says one of South Africa’s most revered sport personalities has urged the Rainbow Nation to rally round during the 2010 Fifa World Cup.
Natalie du Toit believes "South Africa will silence the 'doubting Thomases' because the World Cup will be a roaring success."
The Cape Town-based multiple world champion, who became the first amputee to qualify for the Olympic Games in Beijing in 2008, has been joined in the campaign by double amputee Oscar "Blade Runner" Pistorius and world-renowned swimmer Roland Schoeman.
"As swimmers we showed at the Olympic Games, World Championships and Commonwealth Games that no challenge is too great," Schoeman said.
The closest the UK has come to celebrity endorsements so far is Viz magazine's collection of contemporary and historical characters who are set to watch the quarter final on July 2nd.
The list includes Corrie's Gail Platt, Cliff Richard, Michael Dukakis and Jimmy Hoffa, who told Viz he won’t let the handicap of being declared legally dead in 1982 stop him from watching the game in the company of late comedian Charles Hawtrey, Guiseley-based fish and chip shop magnate Harry Ramsden and ex-Southampton boss Steve Wigley.
Viz predicts Hoffa and friends will all see England knocked out on pens again anyway, so in truth this isn’t much of an endorsement after all.
That said, at least this motley crew are looking forward to seeing England progress and are prepared to say so in the time-honoured Viz fashion.
Contrast this with the silence from trade union leader Arthur Scargill (he's backing North Korea), painty-faced haggis muncher William Wallace (Scotland), mad as a hatter George III (Germany), wet footed Paula Radcliffe (training for 2012 in a puddle somewhere), TV public school gimp Ben Fogle (probably still walking back from the North Pole) and the late, great Oliver Reed (too pissed to notice). It's almost as if they don't care. The gits.