Two of its London-based analysts in the equity quantitative analysis team say England will repeat its 1966 World Cup triumph in South Africa this year.
In fact they go even further, claiming England will beat Spain in the final in Johannesburg on July 11th.
“Whilst our model points towards Brazil as being the strongest team to take part in the World Cup, our World Cup Wall Chart indicates that thanks to the actual fixtures determined by the schedule, we believe England will be the winner of the 2010 World Cup.”
It’s all a bit unconvincing and light on detail. Fair enough, JPMorgan “used data including bookmakers’ odds, official FIFA world rankings, previous results and the match schedule to predict a winner.” That’s good to hear.
Unfortunately, they also describe the report as “an opportunity to lightheartedly explain quantitative techniques.”
Thanks fellas. This is the point where I’d prefer Kate Moss to step in with her predictions. At least I’d still be awake when she set out who will reach the final and why.