Special World Cup 2010 marketing edition

Let’s start today with a new marketing campaign by an advertising agency linked to ESPN. The premise is simple. Wieden+Kennedy New York create a spoof heavy metal band called The Group of Death. Content on Facebook, YouTube and MySpace is followed by a special gig and a “rockumentary”. Think Spinal Tap on a cold Sunday morning and you’ve got the idea. I’m pretty sure the reference to “Manchester United's team song (Elvis Presley's ‘You'll Never Walk Alone’)” is a joke but you can never be too sure.

Would you like to get your hands on the “England World Cup rubber duck or the superb dancing, singing fan toy that sings England chants and looks like a true England fan in a replica shirt and jeans”? Has the insanity started already?

Yes, if this eBay page is any guide. We’ve got another seven months of this, and it can only get worse.

Sometimes these global tournaments bring out the worst in people, especially those who see the rest of us as gullible simpletons. To be fair, that’s the only way to describe anyone who falls for this scam.

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