Special World Cup 2010 marketing edition

Let’s start today with a new marketing campaign by an advertising agency linked to ESPN. The premise is simple. Wieden+Kennedy New York create a spoof heavy metal band called The Group of Death. Content on Facebook, YouTube and MySpace is followed by a special gig and a “rockumentary”. Think Spinal Tap on a cold Sunday morning and you’ve got the idea. I’m pretty sure the reference to “Manchester United's team song (Elvis Presley's ‘You'll Never Walk Alone’)” is a joke but you can never be too sure.