Crisps with a World Cup theme – what deranged numpty thought this one up?

It’s the dumbest idea since the England team decided leaving the pitch during the 1950 World Cup match against the USA to take tea on the veranda with a posse of Brazilian stunners wouldn't be a problem. The US went on to score, recording a famous victory. The rest, as the saying goes, is boring. I am of course referring to a new promotional campaign by a crisp manufacturer who shall remain nameless unless I receive a year’s supply of Ready Salted by June.